Prosecco Shortage? Bubbles…
Sales of Prosecco have overtaken Champagne for the first time in UK. The sales numbers rose by 72% in the last year, ahead of its French rival. With total sales of £250m, Champagne is trailing behind Prosecco, according to retail analysts IRI. It’s the third year in a row sales growth of the sweeter tasting, cheaper-priced Prosecco have surged ahead of the classic bubbles.
And might not have an easy way to say that, but it sounds like there’s going to be a global shortage of Prosecco this summer! Apparently, last year’s harvest of the Glera grape was “very poor” – down by as much as 50 per cent in some parts of the region.
That’s according to Robert Cremonese, the export manager of Prosecco brand Bisol, there is a very real possibility of a global shortage.
font: http://www.cityam.com
